Showing posts with label critique. Show all posts
Showing posts with label critique. Show all posts

Monday, February 4, 2008

A Little Monday Morning Quarterbacking

I know that the Superbowl took place yesterday. I live in a house that's teeming with testosterone so it's impossible not to be aware of things like that. But, that's not the kind of quarterbacking I'm talking about and, for the record, the next time I'll be watching any "entertainment" provided by the NFL will be a half-time show featuring Michael Vick hanging by his tiny testicles on the fifty yard line.

What I'm referring to in the title of this post is probably what happens to all of us at one time or another. You think a piece is finished and then you look at it again with new eyes and it's just not right for one or several reasons. If you're anything like me, you'll spend a large amount of time analyzing what went wrong. This business card case is a good example of that.



I took this out of the oven late Friday night. Maybe I was just overly tired or I had a momentary brain lapse but, I went to bed thinking it was finished. When I looked at it the next day, I wasn't happy with it at all. I went ahead and took a photo and continued to worry about where I went wrong with this piece. I disliked so many things about it. There were too many circles and they just seemed to be floating. The vertical line formed by the cane pieces was strong but the two pieces in the center near the wiggly stripes were not doing anything to create visual interest horizontally. They didn't even look like they belonged. The big lime green circles had no connection colorwise to the rest of the piece. And, there seemed to be too much "Skinner blending" going on and nothing that was standing out graphically other than the wiggly stripes. Luckily, with this type of piece, it's not impossible to fix some of your mistakes.

I don't think it's perfect but, it's much more pleasing to my eye now with just a couple of additions. The black and white circles helped fill in the gap and added a more bold and graphic element to the piece that was lacking. They also helped to pull those two cane slices that seemed to be floating off to the sides before, into the design, and framed the center cane slice to create more of a focal point. The addition of the flattened lime green pieces did several things. They helped complete the horizontal line, they related colorwise to the lime green circles I had already used, and they helped break up all the circles I had going on.

I don't consider myself a design expert by any stretch of the imagination but, by immersing myself in my mistakes on a regular basis, I've learned a lot. Whenever possible, I highly recommend taking advantage of the valuable learning opportunity that correcting your mistakes provides. This concept is applicable to NFL football players, as well.